Gainesville's First in Fine Jewelry Quality is an essential, not a luxury

Engagement Rings: Black Diamond Trend

Black Diamond Engagement Ring

The Black Diamond Engagement Ring Trend

Are you looking for an unconventional ring that is sure to make a statement? Then a black diamond engagement ring may be the perfect fit for you.

Read more

Jade: The Precious Green Stone

Jade Stone - Rough Cut

Jade has been cherished for thousands of years. Jade jewelry inspires the wearer’s highest spiritual aspirations, yet is sensuous and luxurious enough to satisfy down-to-earth cravings. This precious stone attracts consumers with its rich heritage as much as by its beauty, durability, and rarity.

Read more

The Diamond Process: From Deep Underground to Your Favorite Ring

diamond process ring

When you think of diamonds, you probably think of beautiful engagement rings, necklaces, royalty, and glamor. However, what many people don’t know is how a diamond is found, dug, and transformed into your favorite piece of jewelry.

Both rare and beautiful, diamonds go through a rigorous process before it’s set and sold. On average, it can take five months for a diamond to be processed from deep underground to a beautiful diamond ring.

Read more

Collection Spotlight: Simon G.

Simon G Jewelry Spotlight

At Brittany’s Fine Jewelry, we have a variety of diamonds and gems from all areas of the world. Whether you are looking for a simple engagement ring or an elegant diamond necklace, you can find something completely unique and stunning in our store. One of our most popular brands is our Simon G. Collection.

Read more


Ametrine Brittany's Fine Jewelry Gainesville, FL

Whether projecting from pegmatite walls or encrusting cavities in volcanic rock, quartz is found in nearly every corner of the earth.  Quartz has been used in jewelry for thousands of years. When quartz displays the colors of amethyst and citrine in a single gem, the material is called ametrine or amethyst-citrine. The world’s only commercial source for ametrine is the Anahi mine in Bolivia.

Read more

Taking Care of Antique Jewelry

The Do’s and Don’ts for Your Antique Heirloom

Antique Diamond Jewelry

Antique jewelry is beautifully unique and special. Whether it came from your own grandmother, great grandmother, or is a special gift from your husband or fiancé’s family, a family heirloom usually has great meaning. Because of its rarity and meaning, it’s important to take care of antique jewelry to ensure it lasts generations to continue the tradition.

Read more

Fancy Colored Diamonds

Fancy Colored Diamonds Britttany's Fine Jewelry Gainesville, FL
What You Should Know About Color, Clarity, Cut, Carats, and Value

Fancy colored diamonds come in almost any color you can imagine and are rare, precious diamonds.  Red, green, purple, and orange are generally the most rare, followed by pink and blue. Yellows and browns are the most common fancy colors, but they’re generally less valuable than the rarer colors.

Read more

Local Jewelers vs. Retail Jewelers

Brittany's Fine Jewelry Gainesville, FL
Where to Purchase Fine Jewelry?

With the holiday season in full swing, you can’t help but begin to plan and research gifts for your loved ones. One of the most popular gifts—especially for women—is fine jewelry. Whether the woman in your life loves a simple bracelet or earrings that pop, jewelry is always a great gift that will bright up her Christmas morning.

Read more

The Four C’s for Tanzanite

Tanzanite crystal
History of Tanzanite

Tanzanite, the blue to violet to purple variety of the mineral zoisite, is relatively new to the colored stone industry. The common recount of the story of the tanzanite mining boom is that in 1967 a Masai tribesman stumbled upon a cluster of highly transparent, intense blue crystals peeking out of the earth in the Merelani Hills,

Read more

What Does Your Jewelry Say About You?

What Your Gemstone Says About You Brittany's Fine Jewelry Gainesville, FL

It’s no secret that quality fine jewelry is both elegant and timeless. While you may choose your jewelry because it is the perfect compliment to an outfit or because it has sentimental value, it actually has a much deeper meaning. Each stone, gem, or pearl symbolizes a variety of unique qualities and characteristics. So, what does your jewelry say about you?

Read more