Gainesville's First in Fine Jewelry Quality is an essential, not a luxury

How to Clean Jewelry at Home


Diamonds, gemstones, and precious metals need cleaning just like any other article of clothing. Over time, dirt, dust, and grime can dull the shine of your favorite pieces, so it’s important to take care of your jewelry to keep them sparkling. We have already talked about how to store your jewelry, now let’s talk about how to keep your jewelry clean and sparkly!

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Opal: The October Birthstone

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Opal, more than any other gemstone, exhibits a wide variety of appearances and color choices. It is such a unique stone that an opal can have a noticeably different look from every angle. Opal dazzles the eye with a spectacular display of flashing and dancing colors – colors that move and shift within the stone’s many layers.

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The Five Pieces of Jewelry Every Woman Should Own

While the most basic purpose of clothes is covering, the most basic purpose of jewelry is embellishing. The intention of wearing jewelry is to finish off a look with style and finesse, so the right piece of jewelry is crucial for completing your ensemble for your day, your evening, or your next big event.

In order to be prepared for any outfit and any occasion,

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Sapphire: The September Birthstone

The September birthstone is the stunning and surprising sapphire, a stone that has long been loved but has also long been misunderstood. Learning the history, color, and origins of the sapphire helps us better appreciate this beloved stone that is in the spotlight for the month of September.


The name “sapphire” comes from the Latin saphirus and the Greek sapheiros,

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See the Cs: A Guide to Diamond Quality

Learn the Four Features That Determine Diamond Quality

Said to be a girl’s best friend, diamonds have been the ever-popular and timeless choice for wedding jewelry, particularly engagement rings, for decades. With their name coming from the Greek word adámas, which means, “unbreakable”, diamonds are incredibly resilient and intricate stones known for being the hardest substance on earth.

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Peridot: The August Birthstone

The origins of the name of this gorgeous green-tinted August birthstone are unconfirmed. The word peridot (PEAR-ih-doe) either comes from the French word “peritot” meaning “unclear” or the Arabic word “faridat,” which means, “gem.” However, while the source of the name is a mystery, the sources of actual peridot are far reaching. Peridot is found as nodules in some lava flows and,

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Storing and Caring For Fine Jewelry

How to Preserve the Priceless Beauty of Your Fine Jewelry

Fine jewelry is an investment we make for the present and the future. While our beloved pieces had a price tag at one point, as we wear and cherish them over the years, our fine jewelry becomes priceless and therefore all the more worthy of preservation. With such treasured items that have increased in their monetary and sentimental value so much,

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Ruby: The July Birthstone

Ruby is the ravishing red July birthstone, and along with its deep scarlet shades, ruby boasts several other fascinating features. Ruby’s intense red color often mirrors some of our most intense emotions, such as love and anger, passion and fury. Early cultures treasured rubies for their similarity to the redness of the blood that flowed through human veins, and some of these humans believed that rubies held the power of life.

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The ASPIRI Diamond is Now at Brittany’s

A Beautiful Partnership with the Brilliant ASPIRI Diamond

We have exciting news! Brittany’s Fine Jewelry has recently partnered with Maiden Lane to provide our customers with exclusive access to the ASPIRI diamond, the stunning new cut of diamond that defines Maiden Lane. In honor of this new partnership, we would like to explain more about the creators of this breathtaking cut as well as the remarkable qualities of the ASPIRI cut itself.

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Alexandrite: A June Birthstone

One beautifully colored gem serving as a June birthstone is the exquisite alexandrite. It is said that, in the 1830s, mineralogist Nils Gustaf Nordenskiold discovered alexandrite in the Ural Mountains of Russia on the sixteenth birthday of Alexander II. He named the stone in honor of the future Czar Alexander II of Russia. While this is a popular story of the discovery of Alexandrite,

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