Gainesville's First in Fine Jewelry Quality is an essential, not a luxury

Storing and Caring For Fine Jewelry

How to Preserve the Priceless Beauty of Your Fine Jewelry

Fine jewelry is an investment we make for the present and the future. While our beloved pieces had a price tag at one point, as we wear and cherish them over the years, our fine jewelry becomes priceless and therefore all the more worthy of preservation. With such treasured items that have increased in their monetary and sentimental value so much,

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Ruby: The July Birthstone

Ruby is the ravishing red July birthstone, and along with its deep scarlet shades, ruby boasts several other fascinating features. Ruby’s intense red color often mirrors some of our most intense emotions, such as love and anger, passion and fury. Early cultures treasured rubies for their similarity to the redness of the blood that flowed through human veins, and some of these humans believed that rubies held the power of life.

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The ASPIRI Diamond is Now at Brittany’s

A Beautiful Partnership with the Brilliant ASPIRI Diamond

We have exciting news! Brittany’s Fine Jewelry has recently partnered with Maiden Lane to provide our customers with exclusive access to the ASPIRI diamond, the stunning new cut of diamond that defines Maiden Lane. In honor of this new partnership, we would like to explain more about the creators of this breathtaking cut as well as the remarkable qualities of the ASPIRI cut itself.

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Alexandrite: A June Birthstone

One beautifully colored gem serving as a June birthstone is the exquisite alexandrite. It is said that, in the 1830s, mineralogist Nils Gustaf Nordenskiold discovered alexandrite in the Ural Mountains of Russia on the sixteenth birthday of Alexander II. He named the stone in honor of the future Czar Alexander II of Russia. While this is a popular story of the discovery of Alexandrite,

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