Gainesville's First in Fine Jewelry Quality is an essential, not a luxury

Collection Spotlight: Simon G.

Simon G Jewelry Spotlight

At Brittany’s Fine Jewelry, we have a variety of diamonds and gems from all areas of the world. Whether you are looking for a simple engagement ring or an elegant diamond necklace, you can find something completely unique and stunning in our store. One of our most popular brands is our Simon G. Collection.

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Ametrine Brittany's Fine Jewelry Gainesville, FL

Whether projecting from pegmatite walls or encrusting cavities in volcanic rock, quartz is found in nearly every corner of the earth.  Quartz has been used in jewelry for thousands of years. When quartz displays the colors of amethyst and citrine in a single gem, the material is called ametrine or amethyst-citrine. The world’s only commercial source for ametrine is the Anahi mine in Bolivia.

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Taking Care of Antique Jewelry

The Do’s and Don’ts for Your Antique Heirloom

Antique Diamond Jewelry

Antique jewelry is beautifully unique and special. Whether it came from your own grandmother, great grandmother, or is a special gift from your husband or fiancé’s family, a family heirloom usually has great meaning. Because of its rarity and meaning, it’s important to take care of antique jewelry to ensure it lasts generations to continue the tradition.

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Fancy Colored Diamonds

Fancy Colored Diamonds Britttany's Fine Jewelry Gainesville, FL
What You Should Know About Color, Clarity, Cut, Carats, and Value

Fancy colored diamonds come in almost any color you can imagine and are rare, precious diamonds.  Red, green, purple, and orange are generally the most rare, followed by pink and blue. Yellows and browns are the most common fancy colors, but they’re generally less valuable than the rarer colors.

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Local Jewelers vs. Retail Jewelers

Brittany's Fine Jewelry Gainesville, FL
Where to Purchase Fine Jewelry?

With the holiday season in full swing, you can’t help but begin to plan and research gifts for your loved ones. One of the most popular gifts—especially for women—is fine jewelry. Whether the woman in your life loves a simple bracelet or earrings that pop, jewelry is always a great gift that will bright up her Christmas morning.

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The Four C’s for Tanzanite

Tanzanite crystal
History of Tanzanite

Tanzanite, the blue to violet to purple variety of the mineral zoisite, is relatively new to the colored stone industry. The common recount of the story of the tanzanite mining boom is that in 1967 a Masai tribesman stumbled upon a cluster of highly transparent, intense blue crystals peeking out of the earth in the Merelani Hills,

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What Does Your Jewelry Say About You?

What Your Gemstone Says About You Brittany's Fine Jewelry Gainesville, FL

It’s no secret that quality fine jewelry is both elegant and timeless. While you may choose your jewelry because it is the perfect compliment to an outfit or because it has sentimental value, it actually has a much deeper meaning. Each stone, gem, or pearl symbolizes a variety of unique qualities and characteristics. So, what does your jewelry say about you?

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Blue Topaz Brittany's Fine Jewelry Gainesville, FL

Most researchers agree that the name topaz comes from Topazios, the old Greek name for a small island in the Red Sea, now called Zabargad. Topaz was never found on the island, but it was once a source of peridot, which was confused with topaz before the development of modern gem identification.

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The Four C’s of Diamonds: What You Need to Know

DiamondDiamonds are the hardest material on Earth, formed hundreds of miles below the surface in conditions that no other gem would survive. They are also the only gem made out of one single element, carbon—so it is no wonder that we chose them to symbolize our never ending love and prosperity.

When you are thinking of buying a diamond for your significant other,

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Lapis Lazuli


It is believed the link between humans and lapis lazuli stretches back more than 6,500 years. Lapis was treasured by the ancient civilizations of Mesopotamia, Egypt, China, Greece, and Rome. They valued it for its vivid color, and valued it as much as they prized other blue gemstones like sapphire and turquoise.


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